LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stat